Search Engine Marketing Tools To Grow Your Business

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About SEMrush:

SEMrush started out in 2008 as a small group of SEO and IT specialists united by one mission — to make online competition fair and transparent, with equal opportunities for everyone. After eleven years of trailblazing experiments and constant progress, we've grown into the world's leading competitive research service for online marketing. Having traveled the path from a small startup to a big international company, we at SEMrush are still loyal to the fundamental values that got us to where we are now — adapting to change over following a strict plan and always placing individuals over processes.

Modern business is global and so is SEMrush! SEMrush is made up of 700 specialists in four countries focused on one goal — creating the best competitive intelligence solution for all digital marketing spheres. But at the same time, at SEMrush, they are eager to learn new things themselves. That's why they are always open to new ideas, suggestions, and experimentation. So they do their best to participate in as many international events and conferences as possible — both large and small!

Online marketing is never simple. But marketing tools should be! SEMrush originated as an in-house toolkit that we used for their own marketing efforts. And ever since, they have been putting all their knowledge and experience in the field into making the most efficient and enjoyable service for online marketing specialists out there.

Product Description:

All-in-one online visibility and content marketing suite

Search Engine Marketing Benefits:

SEO Complete workflow for any SEO professional:

• Technical SEO Audit
• Semantic core collection
• Position tracking
• Ideas for gaining more organic traffic
• Competitive intelligence
• "Not provided" problem solution
• Backlinks audit and analytics

Paid Traffic Improve the results of your PPC efforts:

• Competition analysis (search and GDN campaigns)
• Ad keywords and creatives research
• Keyword grouping and management
• Negatives optimization
• Google Shopping campaign analysis
• Benchmarks of PPC costs at a local level

Social Media Build your most effective social media strategy:

• See how your audience and engagement change over time
• Uncover your competitors’ social strategies
• Compare your social performance to your competitors’
• Discover the best-performing posts in each social network
• Schedule and post to 5 social networks from one place
• Social automation features (UTM builder, link shortener, image editor)
• Chrome extension available

Content & PR Create content that drives excellent marketing results:

• Discover what topics and headlines engage your audience
• Create an editorial plan and share it with your colleagues
• Get a tailored template to write performing content
• Check in real time how good your texts are optimized for search engines
• Find the most relevant industry blogs/media for distribution
• Audit all your content assets to find out what performs well and what requires improvement
• Evaluate the impact of your content in terms of social shares, organic positions and referral traffic

Market Research Market insights and competitors’ strategies overview:

• Spot new opportunities for growth
• Explore any company’s web traffic and visitor engagement
• Get data for sales prospecting and lead evaluation
• Understand new market to the fullest
• Uncover the most effective digital marketing strategies

Search Engine Marketing Tools Where Good Marketers Become Great!

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